SABC: Marketing Assistant Internship Good Hope FM

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SABC: Marketing Assistant Internship Good Hope FM

Main purpose of position

To assist the Marketing Manager in all Marketing related matters pertaining to the station and product, on- and off- air, in the quest to improve brand visibility, awareness and loyalty and to assist marketing personnel in carrying out marketing, promotional and CSI campaigns. To provide effective and efficient quality logistical, support, administration services to the marketing office

Responsibilities

Provide support during organization events/campaigns for the station.
Branding of all events and outside broadcasts to ensure maximum exposure informed by a branding plan.
Identify and ensure participation in key events/campaigns that are in line with the station’s target market to maximize awareness and grow listenership.
Execute the implementation plan to improve the image and positioning of the brand.
Coordinate with suppliers and ensure that all brand material is delivered and available at events.
Coordinate and conceptualize the procurement of promotional materials for the stations.
Drafting of business plan for events and campaigns.
Conceptualize innovative and impactful activations and competition mechanics.
Prepare digital brief for digital assets for all campaigns.
Coordinate the implementation of promotions and briefings on air.
Create briefs to programming to ensure that all marketing campaigns and on air promotions are effectively implemented on air and on the ground.
Coordinate the procurement and delivery of the prizes to the station.
Co- ordinate on air promotions ensure that winners are notified, and prizes dispatched and do follow-up.
Possess strong copyrighting capabilities.
Identifying opportunities that can be used to promote and / exploit the brand.
Collate information, targets and brand marketing reviews.
Prepare the presentation for stakeholder.
Communicate with internal/ external stakeholders to ensure effective relationship management.
Consult and provide feedback on the status project of on-air promotions and marketing activities.
Communicate brand activities to the media and public to maximize brand awareness.
Collate and drafting of business plan/ trade exchange for events and campaigns.
Drafting of weekly/ monthly reports and post campaign analysis
Manage the general marketing office admin tasks to ensure efficiency.
Document and co-ordinate promotional materials for the station.
Make follow up on invoice and payments.
Ensure compliance to SABC policies and procedures:
Procurement
PFMA
Internal Standard Operating procedure.

Requirements:

National Diploma or Degree in Marketing, Communication, or related disciplines (NQF Level 6)
Stay abreast of industry trends.
Understanding of Marketing environment
Basic understanding of radio industry
Computer Literacy (Microsoft Package and SAP)
Project management
Planning and organising
Communication (spoken and written)
Interpersonal skills