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Consultant – Campaigning, Digital & Media Training Position at WaterAid (Dakar, Senegal)

Consultant – Campaigning, Digital & Media Training Position at WaterAid


  • Training and quality assurance of advocacy and digital plans on WASH, which should be conducted in February 2024.

Consultant – Campaigning, Digital & Media Training Position at WaterAid

In West Africa WaterAid has teams in seven countries (Burkina Faso, Ghana, Liberia, Mali, Niger, Nigeria, Sierra Leone) and works with partners to transform millions of lives every year.

It strives to transform people’s lives, providing taps and toilets and advocating for change through skills development.

  • Deadline: 30 October 2023
  • Date of the training: TBC W/C 29th January or W/C 5th February 2024
  • Training Location: West Africa (Senegal – TBC)


In 2022, WaterAid launched a new global strategy that aims to achieve ambitious targets by 2032. The organisation seeks to provide sustainable and safe WASH services to an additional 400 million beneficiaries, as well as mobilize an additional $15 billion annually for WASH solutions in low- and middle-income countries. To achieve this, WaterAid will significantly scale up its outreach efforts in the countries where they work and in key national capitals to accelerate the achievement of SDG 6. WaterAid will also partner with other actors to maximise their influence across sectors and use policy research, lobbying and advocacy to give other actors the will and means to promote the issue of WASH services.

This year, Country Programmes in the West Africa region have developed and launched their own country strategies with a strong ambition to influence policymakers.

To achieve this, the Advocacy, Communications in Country Programmes must coordinate and support outreach work through a strong, SMART plan aligned with the objectives, Global Advocacy Priorities (GAP) and regional and global opportunities. To this end, the regional advocacy, communication and research team is organising a capacity building training to support country teams in implementing their programme

General Objectives

The objective of campaigns capacity building training is to equip our teams with the knowledge, skills, and resources needed to effectively plan, implement, and manage successful campaigns offline and online (digital). The training aims to enhance participants’ abilities to advocate for a specific cause, raise awareness about an issue, or mobilise support for a particular goal.

The key objectives of campaigns capacity building training may include:

  • Strategic Planning: Teach participants how to develop well-structured and strategic campaign plans, including setting clear goals, identifying target audiences, and creating actionable steps.
  • Media and Communication Skills: Reinforce reactive media work and enhance participants communication skills, including messaging, storytelling, public speaking, engaging with media to effectively convey campaign messages.
  • Advocacy and Lobbying: Provide knowledge on advocacy techniques, lobbying strategies, and engaging with policymakers or stakeholders to influence decisions and policies related to the campaign.
  • Digital and Social Media: Train participants on leveraging digital and social media platforms to reach a broader audience, raise awareness, mobilise support for the campaign and social marketing
  • Community Mobilisation: Provide skills in community organising, outreach, and engagement to build a strong base of supporters and volunteers for the campaign.
  • Monitoring and Evaluation: Teach participants how to measure the impact and effectiveness of their campaigns, using key performance indicators and evaluation techniques to assess progress and make necessary adjustments.

By achieving these objectives, campaigns capacity building training aims to empower participants to run more efficient, influential, and impactful campaigns, ultimately contributing to WaterAid ambitions.

Expected results

  • Participants should be able to develop effective and well-structured campaign strategies aligned with Country Programme objectives and Global Advocacy Priorities.
  • Participants should also be able to use the knowledge from the training to leverage existing regional and global opportunities to develop more defined action plans and key messages
  • Increase participants capacity for reactive media work and build strong connections with the most influential local/regional journalists and their editors so that they can help amplify advocacy messages, monitor and challenge decision-makers on the commitments made and the implementation of existing policies
  • Participants have the skills to identify stories from WaterAid’s work which will be interesting to local, regional or even international media linked to major global themes such as climate, health, gender and innovation; to respond to interview requests, write press releases, blog, storytelling to explain the challenges of the communities WaterAid works with and WaterAid’s efforts to promote access to water, sanitation and hygiene to all vulnerable groups, in line with the language of WaterAid’s values,
  • To have an understanding of the most effective local and regional media platforms to reach targeted audiences
  • To be able to make the case for financial and human resources within their Country Programmes for media and communications to support advocacy, fundraising and programme work.
  • Increased engagement and awareness with enhanced communication skills and the use of digital tools, campaigns are likely to reach a broader audience, leading to increased awareness and engagement with the campaign’s message and goals.
  • Participants can develop a digital plan/strategy, including publication plan
  • Stronger Community Support: With community mobilisation skills, campaigns can build a stronger and more committed base of supporters, furthering their impact on the ground.


The call is open to agencies and consultants with:

  • 10 years’ experience in a relevant thematic area or an equivalent practical experience in the related field (advocacy, campaigning, public relations, communications, digital)
  • Previous experience in designing and delivering capacity building programmes for professional
  • If consultants wish to apply for both Campaigning and Digital sessions, please propose a team of at least two experts, with one individual specializing in campaigning and another in digital. Consultants are also free to opt for a single training session for either Campaign or Digital, depending on their area of expertise. if they prefer. A university degree in social disciplines, including communication, marketing disciplines
  • Specific professional experience and work on advocacy actions and projects related to WASH or human rights
  • A good knowledge on West Africa context
  • Proficiency in spoken, in particular in written English and French

DEADLINE: 30 October, 2023

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